Guides
Questions worth answering before you hire anyone.
Plain answers about websites, branding, and brand activations, with examples from our own work.
How much does a website cost for a small business? →
What actually sets the price of a small business website, how to compare quotes, and what to ask before you hire anyone.
How much does branding cost? →
What goes into a branding project, why quotes differ so much, and how to tell what you are actually paying for.
How long does it take to build a website? →
The stages of a website project, what really slows them down, and how to keep yours moving.
Custom website vs template: which is right for you? →
A plain comparison of custom and template websites, and the situations where each makes sense.
Brand identity vs logo: what is the difference? →
A logo is one piece of a brand identity. Here is what the rest includes and why it matters.
How to choose a branding or web design agency →
What to look for, what to ask, and what to watch out for when hiring a branding or web design agency.
How to connect a website form to HubSpot →
Three ways to send website form submissions into HubSpot, and what to check so nothing gets lost.
What is a brand activation? →
What a brand activation is, how brands use them, what goes into planning one, and what shapes the cost.