How much does a website cost for a small business?
A small business website can cost very little or a great deal. The price comes down to scope: how many pages, how much custom design and writing, what the site has to do, and who builds it. Because the same page count can mean very different work, a good builder quotes per project rather than from a price list.
What changes the price
- Custom design or a template. A designed-for-you site takes more work than a customized template, and gives you more control.
- Pages and content. More pages mean more writing, photography, and review. Content is often the slowest and most underestimated part.
- What the site has to do. A brochure site is simple. Booking, online sales, member areas, and connections to tools like a CRM add real work.
- Writing, photography, and video. If you do not have them, someone has to make them.
- Care after launch. Updates, hosting, and fixes are part of the cost of owning a site.
Three ways to get a site
- Do it yourself with a builder. Lowest outlay, most of your own time, and limited control over how it works.
- A freelancer. Often a good fit for a focused project, with one person responsible for everything.
- A studio or agency. Makes sense when the site is tied to your brand, your sales process, or your tools.
What to ask for in any quote
- What exactly is included, page by page and feature by feature?
- Who writes the copy, and who supplies images?
- How many rounds of changes are included?
- Who owns the site and the code when it is finished?
- What does it cost to keep it running?
From our work
The Fire & Ash Cigar Carts site includes a product configurator that sends a visitor's choices into HubSpot with their inquiry. Jade Lilly's website was designed and built by The Flower Club. Both show how much of a site's cost is in what it does, not how many pages it has.